The success of sales of mid-range smartphones has led Samsung to have the highest market share of smartphones.
Earlier in the fourth quarter of 2016, Samsung’s market share fell only 18.5% after the Galaxy Note 7’s Break-down, while Apple rose to the lead with 20.3%. However, in the first quarter of this year, Samsung has regained the crown with a market share of 26.1% compared with Apple in second place with 16.9%. Third place went to Huawei’s Chinese manufacturer, with more than 11% of the market, Oppo came in fourth with 8%.
However, this victory of Samsung is still based on the sales of cheap smartphones. Sales of high-end devices from Samsung have not met expectations because the Galaxy S8 has yet to open for sale, while many people have lost confidence after the Note 7’s breakdown. In addition, Apple sales are still the flagship as the iPhone 7 & 7 Plus couple, moreover a segment of customers still have psychological wait for iPhone 8.
According to TrendForce, the new iPhone will have limited sales of the Galaxy S8 despite its many breakthroughs in both design and specifications. The rumors of the next iPhone model are causing the expectation of users with the flagship of other brands sharply reduced. In addition, it is likely that Samsung’s smartphone sales in the second quarter will grow unevenly.
Currently sales of the iPhone 7 and 7 Plus are declining sharply after the extremely successful launch: “Total output of all iPhone models in the first quarter 2017 decreased 36% compared with the previous quarter, and decreased by 41% compared with the same period last year, however, overall, iPhone revenue still has increased significantly”, TrendForce said.