The Red iPhone 7 does not merely provide new color to the customers and help Apple increase profits, the money extracted from sales can help HIV patients have a better chance of survival.
If you look at Apple products so far, many people will realize that the iPhone 7 is not the first red device Apple released. Apple introduced the red iPod, the red Mac Pro, and auctioned these products in 2013 for $977,000. A red table designed by Jony Ive is also auctioned to $1.685 million. Even Smart Covers and Smart Cases for iPad 2, iPad 3, iPad 4, iPad Air, iPad Mini and a case for iPhone 5s are also red.
In 2006, Bono, one of the most influential musicians of all time and another man, Bobby Shriver, grandson of John F. Kennedy, formed a nonprofit organization (RED) Global HIV / AIDS.
According to statistics, HIV treatment costs about 30 cents per day, but in many parts of the world, it is still too expensive to pay. (RED) will fund these people, by working with other brands around the world, selling red products and extracting a certain amount of money to help these patients. (RED) will fund these people, by working with other brands around the world, selling red products and extracting a certain amount of money to help these patients.
The fundraising campaign called PRODUCT (RED) and Apple has been involved for more than 10 years, contributing more than $ 130 million to the fund. Thus, the amount of sales of red Apple products in the past and the Red 7 iPhone has just released will extract profit and contribute to this fund.
According to Phonearena, the money from PRODUCT (RED) will not be transferred directly, but through the Global Fund. This is a partnership of government, private companies, not-for-profit organizations and charitable donors, who call for donations to support the treatment of Global HIV patients, tuberculosis and malaria. The amount of money this organization receives in one year is about $ 4 billion, and volunteers are present in more than 140 countries to use this money to support patients against serious illness.
According to the (RED) statistics, in 2005, around 1,200 children were infected with HIV every day in the world. Based on funds like (RED), the number dropped to 400 after 12 years and is continuing to decline. Thus, users can support people living with HIV by directly supporting the organization, or indirectly buying red products, including the new Red iPhone 7.