20 years later, our children and grandchildren will look back on the early years of the 21st century as the beginning of a period of specialties culture – art, the modern Renaissance.
“One way to look like a learned scholar is to make vague predictions, and not be scanned”, Farhad Manjoo, pen of The New York Times. From here until about 20 years later, our children and grandchildren will look back to the early years of the 21st century as the beginning of a period of specialties artistic, cultural, the modern Renaissance.
Renaissance 2.0 is taking shape
This may sound ambiguous to us at the present time. In the past few decades, people have seen modern technology threatening the order of the cultural economy, including the degradation of the music industry, the “death” of television rental as paper stands and bookstores are disappearing.
But things are getting better with the traditional values of art that were previously abandoned thanks to the development of the Internet.
Traditional art products such as movies, books, music, or drawings are being spread and widely promoted in the mass media. Over the last 20 years, barriers between these products to viewers or popular readers have been dropped thanks to YouTube channels, or blogs.
A long time ago, the Internet made users think that there was no fee to view the article promoting the product. Therefore, online media companies were always on the lookout for more views through less creative and clickbait sites. This inadvertently lost the artistic value inherent in the products.
Fortunately in recent years, users have been developing a sense of paying for online posts. This level tends to increase, and spread widely in the online communities, which helps to improve the quality of the promotional campaigns.
Users start paying to use the services of well-known sites such as Amazon Prime, Netflix, Hulu, HBO, Spotify and Apple Music. In addition, a number of users are willing to pay to support amateur artists, comics, and spontaneous pens on the Internet. People also spend money to read the news.
More than 20 years have passed since traditional forms of art were made available on the Internet and completely altered the financial means of the related advertising industries. Companies that promote online products have started to blend in with the characteristics of traditional art products, thus offering affordable advertising campaigns.
Non-specialized artists use the Internet as a tool for self-fundraising, to create quality products. Artists see how to promote themselves on the Internet as a way to engage big employers in the future.
How does the artist have no spotlight?
Meanwhile, the revenue of other firms also increased. Apple users spend $2.7 billion on the App Store in 2016, increase 74% from 2015. Last week, the Spotify music service site reported a 2/3 increase in supporters from last year, from 30 million to 50 million.
Apple Music has more than 20 million supporters in a year and a half ago. In the last quarter of 2016, Netflix has a follower count of up to 7 million.
Thanks to social networking sites such as Facebook, Instagram, or Twitter, small artists, with no many online followers, have the opportunity to create close links with their fans.
By this way, artists use social networking as a channel to transact exclusive art products. After building a loyal fan number, they will use fundraising sites like Patreon to get financial support from fixed sources.
“I can live a normal life like everyone else. Being an artist means that you always have to go out, sing in bars, or stand in the limelight and take in everyone’s eyes. But now, I’ve turned high artistic career into a normal job, I can be a father-in-law like everyone else”, Peter Hollens, a cover artist for acappella-style songs on YouTube, shared.