With the purpose of empowering its creator community, Facebook has announced that it is planning to launch a new app for them this year. This new app will be made only for star broadcasters, who are using Facebook Mention- an app just available to verified accounts owned by journalist, celebrities and other online influencers.
Like Facebook Live, the new video creation app will have a new creative kit which includes tools such as special intros and outros to videos, custom stickers, custom frames, etc. Because this new app just for the rich and famous in which they can interact with their fans and followers on Facebook, it will have a community tab.
The app has been announced at VidCon, allowing video creators around the world can introduce their programs as well as meet their fans. This is also a new chance for Facebook’ platform video attracting more creators.
Facebook is also running a small test in India, of a video tab in the navigation bar of its flagship mobile applications. Pressing the tab, which resembles a play button, brings up an endless stream of Facebook videos, from pages users follow and videos like or shared by friends.