According to analysts, Apple might get overtaken by Android in developer revenues this year, but the iPhone maker passed a milestone of its own: the company said that it has passed $70 billion in payouts to app developers.
Although the new smartphone purchases appear to have fallen off a cliff since many large markets reach saturation, increasing just 3% last year, there is still a strong motor behind the apps ecosystem. Apple says that within 12 months, the number of download is up over 70%, led by top game such as Pokémon GO and Super Mario Run and a range of other apps that include CancerAid, SPACE by THIX, Zones for Training with Exercise Intensity, Vanido, Ace Tennis and Havenly.
It is not surprising when games and entertainment continue to leas in term of top grossing categories. Other apps namely lifestyle apps as well as Health and Fitness have increased over 70% in the past year. Moreover, photo and video are the fastest-growing up nearly 90% in the past year.
This information is released in the lead up to Apple’s annual developers’ conference, 2017 WWDC. Taking all Android handset makers, Google’s operating system has been outselling iPhone for years in term of smartphone unit sales, but Apple has traditionally been seen as the most profitable and most-used platform when it comes to apps on devices.
With this today’s announcement, Apple is keen to show that it’s continuing to bring benefits to app makers and publishers. Apple has been pushing new payment methods to support people who are in different economies can make in-app purchases.